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In the news
Response Magazine
February 2004
How do you maximize the profit possibilities of every customer you bring in? It's simple-start to think about both the front and back end from the very beginning. As you create your show, you should also strategize how to maximize the lifetime of your customer after the initial acquisition advises Rachel Edlich, Executive Vice President of OneWorldLive, in her article, "Stop Leaving Customer Money on the Table", for Response Magazine.
Soap Opera Weekly
March 20, 2001
Her Eyes Still Have It! Donna Mills' new makeup collection is, like its creator, truly a thing of beauty. But even without her beautiful features and skin - and impeccable fashion sense - it may be possible to recreate part of Donna's look…with her help: The eyes Have it, her new eye makeup kit and how-to video.
Digitalcoastdaily.com
February 22, 2001
OneWorldLive tries to expand its customer base through a partnership with interactive entertainment network eUniverse. Under the deal, eUniverse will market specific OneWorldLive products and services to a targeted demographic, as well as making its content available to eUniverse's 19 million visitors.
DM News
February 5, 2001
Donna Mills is teaming with OneWorldLive to market a new eye makeup line through an infomercial campaign scheduled to launch in mid-march. OneWorldLive has produced two infomercials to market the product line, called The Eyes Have It - a two-minute advertisement and a half-hour version, both hosted by Mills.
Woman's Own
January, 2001
Nancy O'Dell, co-anchor of Access Hollywood, tells what it's like to spend time with the world's most attractive men. O'Dell is also about to become a major presence on OneWorldLive.com. Fans will be able to contact her via her web page and she'll be able to answer all those questions only she has access to in Hollywood.
The Industry Standard
December 18, 2000
Melanie Griffith now has an online diary in which she records very candid aspects about her personal life. The site is part of OneWorldLive, a network that lets celebrities go straight to their fans without intermediaries.
DM News
December 11, 2000
OneWorldLive will launch a short form infomercial for its new wrinkle-eliminating product labeled Firmalift. OneWorldLive hopes to reach $15 million within the first year of sales of Firmalift.
e.Elle
Winter 2000
OneWorldLive promises to give Net surfers soul-to-soul contact with a constellation of stars.
Red Herring
November 2000
By collaborating with Melanie Griffith, OneWorldLive has gone from 100,000 visitors in August 1999 to 1.6 million in September 2000. The company plans on being profitable in March 2001 with reveue from online and offline e-commerce transactions, advertising, and sponsorships.
US Weekly
October 2000
Even though she has three kids, a film career, and a marriage, Melanie Griffith spends most of each week trying to change people's lives. As co-CEO of One World Networks-a women's lifestyle site that specializes in transformational advice aimed at helping visitors improve themselves-Griffith offers Web tutorials on, for example, making husband Antonio Banderas's paella.
BusinessWeek online
October 20, 2000
OneWorldLive was able to raise a total of $20 million from three venture-capital sources in May, a time when the pitfalls of e-commerce had become all too obvious. What does OneWorldLive have that other dot-coms lack? Experienced management, multi-channel distribution for its products, and a marketing plan that covers its own costs.
The Industry Standard: GROK
September 2000
Melanie Griffith is managing director of a VC-backed Internet entertainment company, OneWorldLive. She has helped to raise $22 million in second-round funding from from venture capital firms Vertex Management and 3i, earning her a keynote speaker slot at VentureNet 2000, a venture capital forum in Southern California.
People Weekly
September 2000
Actress Melanie Griffith has collaborated with designer Jane Booke on a line of fantasy-inspired dresses. "Jane's designs have the ability to bring out the goddess in me," says Griffith on her Web site, where the clothes are available.
SF MODA
Autumn 2000
Come on, admit it…you love to read about the stars, now you can talk to them, through OneWorldLive. Maybe even about issues of the world and possible solutions that their celebrity status could impact. One World Live was founded by four powerful women, who collectively have broad strengths and capabilities in the areas of entertainment, management, sales, and finance.
Red Herring
August, 2000
Actor Melanie Griffith looked every bit the working woman at a Laguna Niguel, California, venture capitalist conference, except the she had the usual movie-star entourage. Only this time, a group of Web company managers surrounded the actor, prepping her for her appearance as a keynote speaker.
People Weekly
August 2000
Melanie Griffith plans to lead a discussion this month on "Having Babies After 35" at OneWorldLive.com, an Internet site she co-founded.
Contact:
Alejandra Cespedes
310-447-6313
Alejandra@OneWorldLive.com
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