Los Angeles, CA - January 16, 2001
Sparked by the resounding success of the company's ULTIMATE LEAN ROUTINE line of innovative diet and fitness products, ONE WORLD LIVE has launched LEAN ROUTINE FOR LIFE, a lifestyle Web site dedicated to health and well-being.
Located at www.leanroutineforlife.com, the all-new One World Live Web site continues the Company's commitment to bringing the best in lifestyle entertainment and resources to the Internet. Lean Routine For Life is the latest extension of the high quality product line that has quickly evolved into a fitness franchise.
Introduced as a breakthrough weight loss system based on the best-selling book of the same name (Summit Publishing, 1996), Ultimate Lean Routine is the brain-child of renowned Hollywood personal trainer to the stars Greg Isaacs. Introduced by One World Live on its acclaimed One World Live Web site, Ultimate Lean Routine catapulted to near-instant success, generating hundreds of thousands of satisfied consumers across the country in a matter of a few months.
Lean Routine For Life.com furthers One World Live's e-tailing dominance within the competitive lifestyle and fitness arena, offering a unique array of ongoing features that includes a fun and effective diet buddy program, progress charts, moderated encouragement and enlightenment sessions, daily fitness email messages and much more.
At the heart of the Lean Routine For Life Web site will be live, interactive seminars featuring Ultimate Lean Routine guru Isaacs, along with a wide range of special health and fitness expert guests.
"Lean Routine for Life is an exciting way to take the Ultimate Lean Routine philosophy to the next step. Through this state-of-the-art Web site, we seek to provide our customers with an interactive tool that can help further integrate the Ultimate Lean Routine philosophy into their lives," said Isaacs.
One World Live is launching Lean Routine for Life.com with a special introductory registration offering that includes a comprehensive 12-week program for only $29.85, followed by a nominal monthly membership fee of only $9.95.
"It takes courage and encouragement to begin and maintain a healthy lifestyle. Ultimate Lean Routine has provided the solution for people nationwide who are successfully using the program's products. Lean Routine for Life.com's online community will provide important ongoing support -- making the program even that much more effective for our customers," said Liz Edlic, CEO of One World Live.
One World Live is a global marketing and distribution company that provides end to end branding solutions for new media businesses. As part of its strategy, the company partners with celebrities and high-profile experts and utilizes all channels of off-line and online distribution. One World Live is committed to making a difference in peoples' lives by delivering life-enhancing products and solutions in the high margin areas of health, fitness, beauty and personal growth. Founded in 1999 by company principals Liz Edlic and Nancy Duitch, together with celebrated actress Melanie Griffith, One World Live is privately held and headquartered in Los Angeles, California. For more information visit www.OneWorldLive.com.
CONTACT:
One World Live
Los Angeles:
Alejandra Cespedes310-447-6313
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