Los Angeles, CA - February 21, 2001
OneWorldLive, a multi-channel marketing company specializing in lifestyle enhancing content, products and services utilizing celebrities and experts, has exponentially increased its reach online through an ongoing partnership with eUniverse (Nasdaq: EUNI). The leading interactive entertainment network will be utilized by OneWorldLive to drive customer acquisition and retention, using a variety of marketing techniques that will enable eUniverse to participate in the lifetime value of the newly acquired OneWorldLive customers.
eUniverse will market a selection of OneWorldLive products and services targeting women and co-branded with celebrities such as Melanie Griffith and Donna Mills to the network's more than 19 million unique visitors, predominantly those in the coveted demographic of women age 18-54.
"OneWorldLive is the type of company that we can have immediate impact upon," said Brad Greenspan, chairman and CEO, eUniverse. "Unlike those visiting news sites and the like, our users approach our site looking for diversionary entertainment rather than for any specific purpose. They are in a frame of mind more open to shopping for products such as those offered by OneWorldLive."
ABOUT ONEWORLDLIVE
Founded by Liz Edlic, Rachel Brock, Melanie Griffith, and "Hollywood Fitness Trainer", Greg Isaacs, OneWorldLive is a multi-platform affinity marketing company dedicated to enhancing people's lives. The company packages high profile people, programming and products in the high margin areas of health, fitness, beauty and self-awareness, and distributes these through all offline and online channels. Founded in 1999, OneWorldLive is privately held and headquartered in Los Angeles, CA. For more information visit www.OneWorldLive.com.
ABOUT EUNIVERSE
eUniverse, Inc. is the Internet's leading interactive entertainment network. Focusing on diversion-oriented content, eUniverse fosters relationships between its massive user base and its advertisers and partners. eUniverse is consistently ranked as a top 15 Internet property on Nielsen//NetRatings and garnered more than 19 million unique monthly visitors in December 2000. The eUniverse network includes Flowgo, a leading content newsletter engine with more than 17 million subscribers; gaming sites Case's Ladder, Gamer's Alliance and Funone; and leading community site Just Say Wow.
Safe Harbor Statement
Information contained in this press release contains "forward-looking statements" which can be identified by the use of forward-looking terminology such as "believes," "expects," "may," "should," or "anticipates": or the negative thereof or given that the future results covered by such forward- looking statements will be achieved. The preceding matters constitute cautionary statements identifying important factors with respect to such forward-looking statements, including certain risks and uncertainties that could cause actual results to vary materially from the future results covered in such forward-looking statements. Other factors could also cause actual results to vary materially from the future results covered in such forward-looking statements.
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